AI models
The October 2026 AI model wave, explained for non-engineers
New Claude, Gemini, OpenAI, Meta, Mistral and DeepSeek models landed this autumn. What changed for business owners and marketers, and what stayed the same.
AI models
Claude Opus 5.5 vs Sonnet 5.5 vs Haiku 5.5: which to use for what
Anthropic's three Claude 5.5 models compared in plain words: what each costs, what each is good at, and a simple rule for picking the right one per job.
Videos
What is happening in Super Intelligence now? Oct Ed 1
New models, who is really using AI, the skills that pay, and what changed for builders and marketers, with the sources for every number.
AI models
How to test AI models on your own marketing brief, in 5 steps
Benchmarks won't tell you which AI writes your ads best. A 5-step method to test models on your own marketing brief, with a scoring sheet you can copy.
AI models
Open-weight vs closed AI models: should your business run its own?
Open-weight or closed AI model? A plain guide for small businesses: what each one is, what it costs, and the three cases where running your own makes sense.
Design psychology
Dark patterns vs persuasive design: where the line is, with examples
Persuasive design helps people decide. Dark patterns trick them, and regulators now fine them. Real cases, a simple test, and fixes for your own pages.
UI-UX
Accessibility is UX: 10 quick fixes that help every user
Most websites still fail basic accessibility checks. Here are 10 fixes, each tied to its WCAG 2.2 rule, that you can make this week and that help every visitor.
Videos
Claude Code just let you rewrite Claude Code
What a mod is, why it matters, where you'd use one, how to make your first one, and four dashboard prompts to rebuild for your own business.
Marketing
The one-person marketing team: an AI workflow from brief to post
How one person can run marketing with AI agents: a step-by-step workflow from brief to published post, with human checkpoints and prompts to copy.
Branding psychology
How to sound human when everyone uses the same AI tools
When every brand drafts with the same AI tools, captions start to sound alike. How to keep a voice people recognise, with a before/after and a prompt to copy.
UI-UX
Onboarding that keeps users: the first 60 seconds of an app
Most new users decide fast whether an app is worth keeping. Here is how to spend the first minute: skip the tour, delay sign-up and get people to one real win.
Design psychology
Motion with intent: when animation helps and when it distracts
Animation can explain a change or bury your message. What the research says about motion, the timings that feel right, and how to respect reduced motion.
Marketing
Creative testing on Meta in 2026: why the ad is now the targeting
Meta's AI now picks who sees your ad, so your creative decides who you reach. A plain guide to testing ads on Facebook and Instagram without wasting budget.
Branding psychology
Personal brands vs company brands: why faces beat logos online
People connect with faces faster than logos. What the research says about faces and trust, when a personal brand helps, and how to mix it with a company brand.
UI-UX
Chat is not always the answer: when a button beats a prompt box
A prompt box looks flexible, but it asks people to know what to type. Here is a simple test for when a button, menu or slider serves users better than chat.
Design psychology
Visual hierarchy: how the eye moves on a page, and how to guide it
People scan before they read. Learn how the eye really moves across a page, the four tools that steer it, and a five-minute test to check your own design.
Marketing
Short videos people save: the hook, the context and the payoff
Why most short videos get scrolled past, and a simple three-part structure (hook, context, payoff) that makes people watch to the end, save and share.
Branding psychology
Colour and meaning: what your brand colour says at first glance
Colour shapes how people read a brand before they read a word. What the research supports, what it doesn't, and how to choose a brand colour with care.
UI-UX
How to show the AI is working without making people wait
AI features are slow by nature. Here is how to design the wait, from the first tenth of a second to the last word, so people trust the result and stay with you.
Marketing
AI search (GEO): how to get ChatGPT and Gemini to recommend you
A beginner's guide to GEO: how ChatGPT, Gemini and Perplexity pick businesses to recommend, and the steps that make yours easier to find and cite.
Branding psychology
Why people trust brands that look the same everywhere
The mere-exposure effect explains why familiar brands feel safer. Here is what the research says and how to make your brand look the same everywhere.
Design psychology
Hick's Law and choice overload: why fewer options often sell more
Hick's Law explains why every extra option slows people down. Here is what the research really says about choice overload, and how to trim your pages.